Notes on Search Engine Optimisation

The journalism subdomain has gone very well.

There's some notes here if anyone wants to do the same.

There's not much impact on recruitment yet - but I think it will transform out position. We should start to rank No 1 google on about July 1st - but that is not really the recruiting season. We've really missed the MA recruiting season for this year; but we should storm it with BA (though they use UCAS and referral sites likje the Times league tables and so on more than google searches I think). We should start I suppose start picking up MA recrutiment applications for December onwards. Many will be international.

In terms of the faculty as a whole and the department, the fact that I have build a number of high page rank pages is a big advantage because I can place to media, film pages once they are created (partic with their own sub-domains). Links from the carefully ranked and indexed journalism pages will immediately push other media pages up the search engines. Then they in return link back to journalism and every one wins...
... except our rivals.

It is a shame we/I did not get busy with this earlier in the year, but I was preoccupied with a series of internal problems, all now largely settled. So I am on the attack and looking for internal allies who also want to do SEO.

There's a new online marketing person in place, and I wonder what they will be like. Possibly they will ease the decision making in the senior management group and give backing to course level and department level sub domains and SEO.

It will take years - decades - for Winchester to become number one in many fields - but this is something where we can become the best in the world literally in weeks or months, so we should do it.

For the SEO blog see

http://journalism.winchester.ac.uk/?page=170

SEO Blog