Saturday, 4 April 2009

How to correct our very low web visibility - get links to religious programmes. Its a niche market, but a good one and very international

Excellent L+T event this week can be springboard to create more give away content which will build links. Follow up with target for content creation (eg 'career tips' videos filmed nicely in the studio for each subject) and target for gertting links in. Must overtake Portsmouth on number of links (1,000) asap.

Trump card could be web-casting Cathedral services - possible massive traffic and links in for Xmas, Easter services and talks from the Bishop. Would get thousands of links-in possibly. Premium sites like BBC and churches and embassies around the world would link to that.

This bit of video done at the cathedral has already got ONE HUNDRED THOUSAND VIEWS:

http://www.youtube.com/watch?v=K3mKkLMzLpc

Its a winner. RE department staff students could easily be trained up to film and upload to something like mogulous. We could start with the actual Easter service, if we can get filming rights. I would be happy to do the first one. I am not a believer meself like, but I imagine Easter service in catherdral v.interesting premium cultural event with nice music, triffic costumes, etc.

Seriously we would get tons of links and traffic for that.

Desmond Tutu would watch it.

Let's do it.

Also - a case for Don's OB truck, eventually. In the meantime we could film it very low-fi and upload it later (not live) because religious people and music fans will search for this type of material out of real time.

I probably have not spotted the downside, but it coudl give us huge traffic for little effort and has other institutional, education benefits.

Yrs Chris Horrie

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